# Email list value calculator

> Free email list value calculator. Enter subscribers, sends, open and click rates to get monthly email revenue, profit, ROI and value per subscriber.

Free, no sign-up, runs in the browser: https://analify-ai.scalyax.ai/tools/email-list-value-calculator

See what your email list earns each month, what each subscriber is worth over a year, and whether email pays for its cost.

## What it calculates

Each email send turns a share of subscribers into opens, clicks and orders. Multiplying those rates by order value gives revenue per subscriber per send. Multiply by sends and subscribers for the month, and compare profit with what email costs you.

## Formula

```
Revenue per send = Open rate × click-to-open × conversion × AOV
Monthly revenue = Revenue per send × sends × subscribers
Profit = Monthly revenue × margin − email cost
Value per subscriber per year = Revenue per send × sends × 12
```

## Worked example

Inputs:
- Subscribers: 20000
- Emails per month: 8
- Open rate: 35%
- Click-to-open rate: 8%
- Click → order rate: 3%
- Average order value: USD 60
- Email cost per month: USD 400
- Margin: 45%

Results:
- Email revenue per month: USD 8,064
- Profit after email cost: USD 3,229
- ROI: 807.2%
- Value per subscriber per year: USD 4.84
- Revenue per subscriber per send: USD 0.05

## What changes the result

Open rate at five values; every other input as in the example.

| Open rate | Email revenue per month | Profit after email cost |
| --- | --- | --- |
| 17.5% | USD 4,032 | USD 1,414 |
| 26.3% | USD 6,060 | USD 2,327 |
| 35% (example) | USD 8,064 | USD 3,229 |
| 43.8% | USD 10,092 | USD 4,141 |
| 52.5% | USD 12,096 | USD 5,043 |

## How to read the result

Value per subscriber tells you what a new signup is worth, useful for pricing a popup offer.
Click-to-open here is clicks divided by opens. If your tool reports clicks divided by sends, divide it by the open rate first.

## Questions

**How much is an email subscriber worth?**
Revenue per send × sends per year. The calculator shows it as value per subscriber per year.

**How do I calculate email marketing ROI?**
(Email revenue × margin − email cost) ÷ email cost.

**What is the difference between click rate and click-to-open rate?**
Click rate divides clicks by emails sent. Click-to-open divides clicks by emails opened.

**Do you store what I enter?**
No. The calculation runs in your browser and nothing is sent to Analify.

## Use your real numbers

Analify reads orders and order values from Shopify and costs from Finance, so email revenue sits next to Blended Profit. Analify reads 3 of these 8 inputs live. Try the calculator: https://analify-ai.scalyax.ai/tools/email-list-value-calculator

More free ecommerce calculators: https://analify-ai.scalyax.ai/tools