# Influencer ROI calculator

> Free influencer ROI calculator. Enter the creator fee, product cost and results to get ROI, ROAS, cost per order and what the same reach would cost in ads.

Free, no sign-up, runs in the browser: https://analify-ai.scalyax.ai/tools/influencer-roi-calculator

Check whether a creator paid back: ROI, ROAS and cost per order from the fee and product you sent, plus what the same reach would cost in ads.

## What it calculates

An influencer deal costs the fee plus the product you send. It returns orders you can trace through a code or link, plus reach. The calculator turns those into the same metrics you use for ads, so you can compare a creator with a campaign. Media value prices the impressions at your normal CPM.

## Formula

```
Cost = Fee + product sent
ROI = (Revenue − Cost) ÷ Cost
ROAS = Revenue ÷ Cost
Cost per order = Cost ÷ Orders
Media value = Impressions × your CPM ÷ 1,000
```

## Worked example

Inputs:
- Creator fee: USD 2,000
- Product sent (cost): USD 300
- Impressions: 200000
- Clicks: 2500
- Orders (code or link): 60
- Revenue: USD 3,900
- Your normal CPM: USD 12

Results:
- ROI: 69.6%
- ROAS: 1.7×
- Cost per order: USD 38.33
- Cost per click: USD 0.92
- Click-through rate: 1.3%
- Same reach as paid ads: USD 2,400

## What changes the result

Revenue at five values; every other input as in the example.

| Revenue | ROI | ROAS |
| --- | --- | --- |
| USD 1,950 | -15.2% | 0.85× |
| USD 2,925 | 27.2% | 1.27× |
| USD 3,900 (example) | 69.6% | 1.7× |
| USD 4,875 | 112% | 2.12× |
| USD 5,850 | 154.3% | 2.54× |

## How to read the result

Compare cost per order with your max cost per order, the same test you use for ads.
Revenue counts only orders you can trace. Creators also drive later and untracked sales, so treat the result as a floor.

## Questions

**How do I calculate influencer ROI?**
(Revenue − total cost) ÷ total cost, where total cost is the fee plus the cost of products sent.

**How do I track sales from an influencer?**
Give each creator a unique discount code or link and count the orders that use it.

**What is media value?**
What the creator's impressions would have cost as paid ads at your usual CPM. It prices reach, not sales.

**Do you store what I enter?**
No. The calculation runs in your browser and nothing is sent to Analify.

## Use your real numbers

Analify reads orders and discount codes from Shopify and CPM from your ad accounts, so code-tracked creator sales sit next to your ad results. Analify reads 4 of these 7 inputs live. Try the calculator: https://analify-ai.scalyax.ai/tools/influencer-roi-calculator

More free ecommerce calculators: https://analify-ai.scalyax.ai/tools