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Analify vs Northbeam
Choose Northbeam when you need to decide where marketing spend belongs using independent attribution and measurement. Choose Analify when you need to investigate sales, costs, ads and shipping together, then approve a supported change. Analify is one AI workspace for your entire ecommerce company, not an attribution tool or pixel. The two can serve different jobs alongside each other.
Analify and Northbeam, side by side
| Analify | Northbeam | |
|---|---|---|
| Primary job | One AI workspace for your entire ecommerce company: connect business knowledge, investigate problems and approve supported work. | Marketing measurement through multi-touch attribution, incrementality and media mix modeling. |
| Starting price | USD/month: Basic $9, Pro $29, Max $79. 7-day trial. | Starter shows $1,500 for brands spending under $1.5M/year on ads. Contact Northbeam for a quote; higher tiers are quoted. |
| Attribution | Does not provide attribution modeling or a tracking pixel. | Independent first-party attribution with multiple models and lookback windows. |
| Business context | Business Brain keeps company facts, costs, goals, rules and past decisions alongside connected data. | Measures marketing performance and customer touchpoints across channels. |
| ChatGPT and Claude | AI Connections give ChatGPT and Claude business context and supported tools through MCP, free on every Analify plan. | Northbeam MCP offers read-only access to dashboard data from ChatGPT and Claude on every Northbeam plan. |
| From findings to work | Analify Agent can pause or resume supported ads, change budgets, manage Bosta deliveries and send WhatsApp messages after approval. AI Operators are coming soon. | Northbeam Apex sends performance data to ad-platform algorithms; its MCP connection cannot make changes. |
| Evidence and reporting | Dashboards, Finance and Reports help check profit, expenses, shipping, returns and cash, then send relevant updates to the team. | Marketing dashboards and Profit Benchmarks help evaluate campaigns against profitability targets. |
Choose Northbeam if
- You need independent attribution to decide which marketing channels deserve more spend.
- You need to compare customer touchpoints and attribution models.
- You are evaluating media mix modeling or incrementality for marketing planning.
Choose Analify if
- You need to find why profit changed across Shopify, ads, shipping and recorded costs.
- You want business rules and past decisions available to your team and connected AI tools.
- You want Analify Agent to prepare supported operational changes and execute them after approval.
- You want to start with a $9/month workspace for business investigation and work.
Questions people ask
Can Analify replace Northbeam for attribution?
No. Analify is not an attribution tool or pixel. Keep Northbeam if independent attribution is essential to your marketing decisions. Analify addresses business investigation and supported operational work.
Can I use Analify alongside Northbeam?
Yes, for separate jobs: Northbeam for marketing measurement and Analify for business context, finance, shipping and approved actions. This does not imply a native connection between the two products.
Do both work with ChatGPT and Claude?
Yes. Northbeam documents read-only MCP access on every plan. Analify AI Connections are free on every Analify plan and expose Business Brain context and supported tools, subject to permissions. Check your AI app's connection requirements.
What can Analify act on today?
Analify Agent executes supported changes after approval across connected systems such as Meta Ads, TikTok Ads, Bosta and WhatsApp. Shopify supplies commerce data; wider Shopify writes are beta. Google Ads is beta, and scheduled AI Operators are coming soon.
Facts about Northbeam come from Northbeam's own site, checked 2026-10-12: northbeam.io · northbeam.io · northbeam.io · docs.northbeam.io
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