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Finance

Revenue came in. Where did the money go?

Your income and expense tracker, product costs, profit and courier cash in one place. Record what moves, connect your apps and see what your ecommerce business actually keeps.

Works with any AI you useActs only when you approve

Money sheet

Record money
Money in
$11,060
Money out
−$4,792
Current cash
$24,380
What was it?Save
  • Oct 10Freelance designer invoiceAgentFreelancers−$450Draft · Not counted until you approveApprove
  • Oct 9Bosta cash settlementBostaCourier cash+$4,860
  • Oct 9Bosta settlement feesBostaShipping fees−$612
  • Oct 8Meta ad account top-upEditedMetaAdvertising−$1,450
  • Oct 7Fabric supplier paymentYouInventory−$2,350
  • Oct 6Packaging materials orderImportPackaging−$380
  • Oct 5Store card paymentsImportStore sales+$6,200
Income
+$11,060
Expenses
−$4,792
Net
$6,268

Illustrative data — sample business and numbers.

Sources for your money entries
7Sources for your money entries
Meta and Bosta history import
3 yrsMeta and Bosta history import
Steps to import a spreadsheet
3Steps to import a spreadsheet
Money moved by Analify
0Money moved by Analify

Works with the tools you already use

ShopifyMetaTikTokGoogle AdsbetaGA4BostaWhatsAppClaudeChatGPTClaude CodeCodexCursor
ShopifyMetaTikTokGoogle AdsbetaGA4BostaWhatsAppClaudeChatGPTClaude CodeCodexCursor
ShopifyMetaTikTokGoogle AdsbetaGA4BostaWhatsAppClaudeChatGPTClaude CodeCodexCursor

In one sentence

What is Analify Finance?

Analify Finance is ecommerce finance software that keeps your income, expenses, product costs, profit and courier collections together. Record money, import spreadsheets or let connected apps add entries. Review their sources, catch duplicates, compare product earnings and track cash still owed by couriers. Your financial picture stays connected and reviewable as the business changes.

  1. Record or import

    • Supplier paymentEntered by you−$2,350
    • Expense sheet .xlsx48 rows checkedChecked
    • Already imported2 repeated rowsSkipped
    1Record or import your moneyAdd income and expenses to your money sheet, or bring existing records through a three-step spreadsheet import.

  2. Entries from apps

    • Meta top-upAuto-added from MetaSaved
    • Bosta settlementCourier cash receivedSaved
    • Designer invoiceAdded by Analify AgentAwaiting review
    2Connect apps. Review entries.Choose which apps add rows or drafts. Check duplicates, missing categories and entries awaiting approval.

  3. Profit after available costs

    Revenue
    $24,600
    Ad spend
    −$5,180
    Product costs
    −$9,840
    Shipping
    −$2,460
    Returns
    −$1,370
    Profit$5,750
    3See profit and courier cashCheck product profit and loss, cost coverage and collected, pending or overdue courier cash.

Illustrative data — sample business and numbers.

Let the apps fill in the money sheet.

Auto-add from apps is off until you enable it. Bring in Meta payments and Bosta cash movements as saved rows or drafts, compare paid versus spent, and trace every entry's history.

Auto-add from apps

Off by default. Your sheet stays manual.

  • Meta
    Add as: Drafts I approve2 of 3 ad accountsSynced 5 min ago · 3 rows addedSync nowAll history
  • Bosta
    Add as: Saved rowsSynced 1 h ago · 2 rows addedSync nowAll history
  • Other couriersAdd their fees once a month
  • TikTokAd payments coming soonComing soon
  • Google AdsCard payments unavailable; add or import
Meta: paid versus spent
  • Meta says spent$5,180
  • Paid to Meta, recorded here$4,500

⁦$680⁩ of Meta spend isn't matched by payments recorded here

The difference may reflect an unpaid ad balance or payments made before this reporting period. Check the account and payment dates.

Meta top-up
−$1,450
Where it came from
Meta ads · Main store account
Added by
Auto-add from Meta

History

  1. Added by MetaOct 8−$1,500
  2. Amount changed by Finance ManagerOct 9−$1,500 → −$1,450

You edited this row. Meta won't overwrite your changes.

Meta originally said: ⁦−$1,500⁩Use Meta's value

Illustrative data — sample business and numbers.

Stop rebuilding your money picture.

Income in a sheet. Expenses somewhere else. No clear record.

One income and expense tracker with categories and entry history.

Download transactions again whenever you need updated figures.

Connect supported apps and review new rows or drafts as they arrive.

Sales look strong, but you still need to work out what remains.

Check costs, product profit and loss, and outstanding courier cash.

Find what needs checking before it adds up.

Possible duplicates, uncategorized expenses, missing income and AI-added entries waiting for approval. To review brings the exceptions together so you can fix the records before relying on the totals.

  • Possible duplicates flagged
  • Entries waiting for approval
  • Missing categories and income

To review

5

Check entries that could make your totals wrong.

  • Possible duplicate$380 · Nov 2

    Two entries share a date, amount and category.

    Keep bothRemove newer entry

  • 2 entries waiting for approval

    Added by the Agent or connected AI. Not counted until approved.

    Review

  • 3 entries without a category

    Included in totals, but not category breakdowns.

    Add category

  • You usually record Software around the 3rd$49

    Nothing recorded for this month yet.

    Add expenseNot this month

  • No income recorded this month

    Expenses are recorded, but your sales are missing from the net total.

    Record income

Illustrative data — sample business and numbers.

A bestseller isn't always a profitable product.

Product P&L puts revenue next to available Meta ad spend, product costs, shipping and returns. Find products losing money despite strong sales, and check the costs behind the result.

  • Revenue minus available costs
  • Profitability by product
  • Missing product costs made visible
A bestseller isn't always a profitable product.

Illustrative data — sample business and numbers.

Sold isn't the same as collected.

COD analysis and Cash collection show courier cash that's collected, pending or overdue. Check aging buckets, expected settlement dates and fees without treating expected cash as money already received.

  • Collected, pending and overdue
  • Courier cash aging and settlement timeline
  • Fees and net yield by courier

COD analysis

Collected
$18,400

Received

Pending
$6,950

Not yet received

Overdue
$1,240

Past expected date

⁦$1,240⁩ in settlements is past its expected payment date

How long courier cash has been held

  • 0–7 days$4,100
  • 8–14 days$2,850
  • 15–30 days$890
  • Over 30 days$350
Courier fees
−$1,104
Net yield
94%
Average time cash is held
9 days

Expected cash stays pending until the courier settles. It isn't counted as received.

Illustrative data — sample business and numbers.

Every money movement. One place to manage it.

Record income, bring in transactions, review what needs attention, check profit and track the cash your couriers still owe.

Where the money went · October

  • Inventory & suppliers$2,350
  • Ads$1,450
  • Shipping$612
  • Packaging$380

  • Record money

    Add income or expenses with a date, category, description, payment method and amount.

  • Table, categories, months and charts

    Switch between individual entries, category breakdowns, six-month trends and income versus expenses.

  • Money in, money out, cash

    See recorded income, expenses, current cash and the net total in your money sheet.

  • Your own categories

    Add, rename or hide categories and keep their colors consistent across every view.

  • Every entry has a history

    See each row's source, creator and edits. Restore the original source value when needed.

  • Yours once you edit it

    Edit a synced row and it becomes yours. Future app syncs won't overwrite your changes.

Illustrative data — sample business and numbers.

Where every money entry comes from.

Record it yourself, bring your spreadsheet or connect your apps. Keep track of the source behind your financial records.

You (manual entry)

  • Record money
  • Your own categories
  • Usual entries

Your spreadsheet

  • Import .xlsx or .csv
  • Duplicate protection
  • Export

Meta

  • Top-ups
  • Charges
  • Refunds
  • Paid versus spent

Bosta and your couriers

  • Cash collected
  • Courier fees
  • Bosta: up to 3 years

Agent and connected AI

  • Added as drafts
  • Counted after approval

Shopify

  • Catalog product costs
  • Product P&L
  • Profit

TikTok ad payments: Coming soon. Google card payments must be added manually or imported. Analify records and analyzes money; it never moves it.

The money questions you need answered.

“Add this supplier payment to my expenses.”

An entry to review and approve before it counts.

“Import last month's expense sheet and check for duplicates.”

Mapped entries, skipped repeats and possible duplicates to review.

“Did we pay Meta more than it says we spent?”

A comparison of recorded Meta payments and reported ad spend.

“Which products still have missing costs?”

Products and variants with missing costs clearly flagged.

“Which products earned the most after ads, shipping and returns?”

Product P&L using available costs, with missing inputs flagged.

“Which courier settlements are overdue?”

Overdue cash, aging buckets and expected settlement dates.

Ask your AI about it

Ask ChatGPTAsk ClaudeAsk Perplexity

Your money. Your rules. Every entry checked.

Nothing from AI counts without approval

Agent and connected-AI entries wait for your approval before entering totals. Auto-add from apps is off by default, and you can choose drafts instead of saved rows.

Financial access stays controlled

Finance is available to owners, admins and the Finance Manager role. Analify records and analyzes your money. It never moves money or makes payments.

No made-up profit or collected cash

Missing product costs or unavailable platform data are flagged, never guessed. Cash expected from couriers stays separate from money already collected.

Every change has a history

See each row's source, creator and edits. Once you edit an app-added row, future syncs won't overwrite it. Restore its original source value whenever needed.

Questions teams ask before they start

Why use Finance instead of a spreadsheet or ChatGPT?

Spreadsheets work, and ChatGPT or Claude can calculate profit from the files you provide. Analify Finance keeps financial entries connected to supported apps, with source history, duplicate checks, approval controls and updated business costs. You can review the records again tomorrow without rebuilding the same analysis.

Does Analify automatically add income and expenses?

Only when you enable Auto-add from apps. It's off by default. You choose which supported apps contribute entries and whether they save rows directly or create drafts for review. Entries added by the Analify Agent or connected AI always require your approval before they count toward totals.

What happens if my spreadsheet contains duplicate transactions?

Analify skips rows you've already imported and flags transactions that look similar to existing entries. Under To review, you can inspect Possible duplicates and choose to keep both entries or remove the newer one. You review mapped rows before saving the import.

Which apps can add transactions to Finance?

Meta can add top-ups, charges and refunds. Bosta can add cash movements and fees, with supported entries from other connected couriers. You can import up to three years of available Meta and Bosta history. TikTok ad payments are Coming soon. Google card payments must be recorded manually or imported.

How accurate are the profit calculations?

Profit depends on the completeness of your product costs, advertising spend, shipping, returns and other available expenses. Analify uses the data it can access and flags missing product costs or unavailable sources instead of inventing figures. Review cost coverage before relying on a profit result.

How can I track cash still held by couriers?

COD analysis and Cash collection show collected, pending and overdue courier cash, aging buckets, expected settlement dates, courier fees and net yield where available. Analify flags overdue settlements so you can follow up. Expected cash is never presented as money already received.

Does Analify move money or replace my accountant?

No. Analify records and analyzes the financial information you enter, import or approve. It doesn't transfer funds, make payments, operate as a bank or replace formal accounting. You can export your entries for your accountant or other financial workflows.

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Works with any AI you useActs only when you approve

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