Ecommerce glossary
Blended CAC
Blended CAC is total acquisition spend across every channel divided by all new customers in the period, regardless of which channel claims them.
Formula
Blended CAC = Total marketing spend (all channels) ÷ Total new customers
Example
($2,500 ads + $500 influencer fees) ÷ 120 new customers = $25 blended CAC.
In Analify
Analify combines connected Meta Ads, TikTok Ads and Google Ads (beta) spend with Shopify’s new customers to give a blended CAC that can’t be double-counted.
Questions
Blended CAC vs channel CAC?
Channel CAC relies on attribution and can double-count. Blended CAC is simpler and harder to fool.
Is blended CAC enough on its own?
Use it with channel views to decide where to move budget.
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