Blended Profit
Blended Profit is what an ecommerce business keeps after its main variable costs: revenue minus ad spend, shipping, product cost (COGS) and returns, across all channels together.
Formula
Blended Profit = Revenue − Ad spend − Shipping − Product cost (COGS) − Returns
Example
Revenue $10,000 − ad spend $2,500 − shipping $800 − product cost $4,000 − returns $700 = $2,000 Blended Profit.
In Analify
Analify calculates Blended Profit from connected Shopify, Meta Ads, TikTok Ads and Bosta data plus the product costs in your Business Brain, and shows every input behind the number.
Questions
Is Blended Profit the same as net profit?
No. Net profit also subtracts fixed costs such as salaries, rent and software. Blended Profit is an operating number for daily decisions.
Why "blended"?
Because it combines every channel. It doesn’t try to credit profit to one ad platform; it shows what the whole business kept.
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