ROAS
ROAS (return on ad spend) is revenue attributed to advertising divided by ad spend. It shows how much revenue each unit of ad spend brought — according to the platform reporting it.
Formula
ROAS = Revenue attributed to ads ÷ Ad spend
Example
$6,000 attributed revenue ÷ $2,000 ad spend = 3.0x ROAS.
In Analify
Analify shows each platform’s reported ROAS next to blended ROAS and profit, so a campaign is judged by what the business kept, not only by what the platform reports.
Questions
What is a good ROAS?
It depends on your margins. A ROAS is only good if it is above your break-even ROAS, which comes from your contribution margin.
Why doesn’t Meta ROAS match Shopify?
Each platform credits sales with its own attribution rules, so the same order can be counted by more than one platform, or by none.
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