Break-even CPA
Break-even CPA (cost per acquisition) is the maximum ad spend per order before that order stops making money. It equals the order’s contribution before ad spend.
Formula
Break-even CPA = Average order value − Product cost − Shipping − Other variable costs per order
Example
AOV $50 − product cost $20 − shipping $5 − payment and return allowance $3 = $22 break-even CPA.
In Analify
Analify knows order values, product costs, shipping and returns, so you can ask the Agent for contribution per order — your break-even CPA — by product or campaign.
Questions
CPA vs CAC?
CPA is cost per order or conversion. CAC is cost per new customer. One customer can place several orders.
Can I pay more than break-even CPA?
Only if repeat purchases make up the difference — check repeat rates by cohort before relying on it.
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