Blended ROAS
Blended ROAS is total store revenue divided by total ad spend across all channels for the same period. It ignores platform attribution and asks: for all the money spent on ads, how much revenue did the store make?
Formula
Blended ROAS = Total store revenue ÷ Total ad spend (all channels)
Example
$10,000 store revenue ÷ $2,500 total ad spend = 4.0x blended ROAS.
In Analify
Analify calculates blended ROAS from Shopify revenue and connected Meta Ads, TikTok Ads and Google Ads (beta) spend, and shows it next to Blended Profit.
Questions
Is blended ROAS the same as MER?
Often, when ads are your only marketing cost. MER usually includes all marketing spend, such as influencer and agency fees, so it can be lower.
Why use blended ROAS?
Because platforms overlap in what they claim. Blended ROAS can’t be double-counted.
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