Beauty & Skincare Analytics
Stop losing money to
scattered data

Influencer Spend. Product Costs. Repeat Buyers. See the Full Picture.

Beauty brands juggle influencer deals, high COGS, and repeat purchase economics. Analify shows your true unit economics across every channel and product.

Analify Dashboard

Real metrics, real time — no more spreadsheet guessing

LIVE

Decision signals

What is working now

live

Avg Unit Margin

18.4%

Top Influencer ROI

3.2x

Repeat Purchase Rate

34%

Worst Channel LTV

EGP 120

Month health

18.4%

after all costs

growing strong

+47 this month

Top Influencer ROI3.2x
Repeat Purchase Rate34%
Worst Channel LTVEGP 120

Powering profit tracking for top brands

Shopify
Meta Ads
Google Ads
TikTok Ads
Bosta
Shopify
Meta Ads
Google Ads
TikTok Ads
Bosta
Shopify
Meta Ads
Google Ads
TikTok Ads
Bosta
Shopify
Meta Ads
Google Ads
TikTok Ads
Bosta

Beauty Brand Economics Are More Complex Than They Look

Influencer ROI, high COGS, and repeat purchase blindness create hidden margin traps.

Influencer ROI is a Black Box
You paid an influencer EGP 15,000. They posted. You got a spike in orders. But how many of those orders were profitable after COGS, shipping, and returns? You have no idea.
High COGS Eats Margin
Beauty products have 40-60% COGS. After ad spend, shipping, and COD fees on top of that, your actual margin per order can be dangerously thin.
Repeat Purchase Blindness
Beauty customers should buy again. But are they? Which channels bring back repeat buyers vs one-time bargain hunters? Without this data, CAC calculations are wrong.

Why Current Tools Miss Beauty Brand Economics

No tool connects influencer spend to actual profit or tracks repeat purchase value.

Instagram Insights — Engagement metrics, not profit; cannot track from post to profitable order.
Shopify Analytics — No COGS integration at the product level; no influencer attribution.
Influencer platforms — Track reach and clicks, not order profit or repeat purchase rates.
Spreadsheet tracking — Manual influencer ROI calculation is always incomplete and outdated.
The Analify Moat

How We Compare

Why general platforms and spreadsheets fall short for Egyptian DTC operators.

CapabilityShopifyMeta AdsSpreadsheetsAnalify
True profit after every cost
Cross-platform ad attribution
COD & RTO tracking
AI alerts before problems cost you
Arabic + RTL, built for MENA

True Unit Economics for Beauty Brands

Influencer profit attribution, COGS-aware margins, and repeat purchase tracking.

Influencer Profit Attribution
Track orders driven by each influencer campaign with full profit calculation. Know which influencers drive profit vs which drive unprofitable hype.
True Unit Economics
COGS, shipping, COD fees, return costs, and ad spend calculated per unit. See your real margin per product, not the theoretical one.
Repeat Purchase Tracking
Identify which channels and campaigns bring repeat buyers. Calculate true LTV by source to protect long-term profitability.

See It In Action

Real metrics, real time — no more spreadsheet guessing

Analify Dashboard

Real metrics, real time — no more spreadsheet guessing

LIVE

Decision signals

What is working now

live

Avg Unit Margin

18.4%

Top Influencer ROI

3.2x

Repeat Purchase Rate

34%

Worst Channel LTV

EGP 120

Month health

18.4%

after all costs

growing strong

+47 this month

Top Influencer ROI3.2x
Repeat Purchase Rate34%
Worst Channel LTVEGP 120

AI Insight Example

Analify doesn't just show data — it tells you what to do

AI Analyst Recommendation

“Customers acquired through influencer @beauty_sara have a 52% repeat purchase rate and EGP 680 LTV, making her your most profitable channel. Customers from TikTok broad targeting have only 8% repeat rate and EGP 120 LTV. Consider shifting 30% of TikTok broad budget to additional influencer partnerships.”

Cohort analysis of 6,200 customers acquired over the last 90 days across all channels.

Before vs After Analify for Beauty Brands

Before Analify
  • Paying influencers with no profit tracking
  • Ignoring COGS in margin calculations
  • Not knowing which channels bring repeat buyers
  • Focusing on first purchase, not lifetime value
After Analify
  • Full profit attribution per influencer campaign
  • True unit economics including all costs
  • Repeat purchase rate tracked by traffic channel
  • LTV-based budget allocation

Powering profit tracking for top brands

+
Ecommerce brands
EGP B+
Revenue tracked
M+
Orders analyzed
%
Uptime

Common Questions

Everything ecommerce founders ask about beauty ecommerce analytics

Yes. Create tracking links per influencer. Analify ties orders back to the influencer and calculates profit including COGS, shipping, and returns.
Yes. Import your COGS per product, and every profit calculation includes it. This is critical for beauty brands where COGS is 40-60% of price.
Analify identifies returning customers by email or phone. You see repeat purchase rate, time between purchases, and LTV segmented by original marketing channel.
Analify tracks recurring orders from the same customer. While it does not manage subscription logic, it shows the profitability of repeat orders over time.
Analify focuses on online ecommerce channels. If offline sales are recorded in your ecommerce platform, they will be included.

Know Your True Beauty Brand Economics

See real profit per product, per influencer, per channel. Free 14-day trial.

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