Email list value calculator
See what your email list earns each month, what each subscriber is worth over a year, and whether email pays for its cost.
Example numbers. Replace them with yours.
- Email revenue per month
- USD 8,064
- Profit after email cost
- USD 3,229
- ROI
- 807.2%
- Value per subscriber per year
- USD 4.84
- Revenue per subscriber per send
- USD 0.05
What it calculates
Each email send turns a share of subscribers into opens, clicks and orders. Multiplying those rates by order value gives revenue per subscriber per send. Multiply by sends and subscribers for the month, and compare profit with what email costs you.
How to read the result
Value per subscriber tells you what a new signup is worth, useful for pricing a popup offer. Click-to-open here is clicks divided by opens. If your tool reports clicks divided by sends, divide it by the open rate first.
Learn the metric:Customer lifetime value (LTV)
The formula
Revenue per send = Open rate × click-to-open × conversion × AOV Monthly revenue = Revenue per send × sends × subscribers Profit = Monthly revenue × margin − email cost Value per subscriber per year = Revenue per send × sends × 12
Worked example
Example inputs
- Subscribers
- 20,000
- Emails per month
- 8
- Open rate
- 35%
- Click-to-open rate
- 8%
- Click → order rate
- 3%
- Average order value
- USD 60
- Email cost per month
- USD 400
- Margin
- 45%
Results
- Email revenue per month
- USD 8,064
- Profit after email cost
- USD 3,229
- ROI
- 807.2%
- Value per subscriber per year
- USD 4.84
- Revenue per subscriber per send
- USD 0.05
What changes the result
Open rate at five values. Every other input stays as in the worked example; the highlighted row is the example.
| Open rate | Email revenue per month | Profit after email cost |
|---|---|---|
| 17.5% | USD 4,032 | USD 1,414 |
| 26.3% | USD 6,060 | USD 2,327 |
| 35% | USD 8,064 | USD 3,229 |
| 43.8% | USD 10,092 | USD 4,141 |
| 52.5% | USD 12,096 | USD 5,043 |
Use your real numbers
Analify reads orders and order values from Shopify and costs from Finance, so email revenue sits next to Blended Profit.
Analify already reads 3 of these 8 inputs live, from Shopify · Finance
Start freeQuestions
How much is an email subscriber worth?
Revenue per send × sends per year. The calculator shows it as value per subscriber per year.
How do I calculate email marketing ROI?
(Email revenue × margin − email cost) ÷ email cost.
What is the difference between click rate and click-to-open rate?
Click rate divides clicks by emails sent. Click-to-open divides clicks by emails opened.
Do you store what I enter?
No. The calculation runs in your browser and nothing is sent to Analify.
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