Cart abandonment calculator
See how much revenue is left in checkouts people start and don't finish, and what a recovery message on WhatsApp or email could bring back.
Example numbers. Replace them with yours.
- Abandonment rate
- 70%
- Revenue left in checkouts
- USD 126,000
- Revenue you could recover
- USD 12,600
- Abandoned checkouts
- 2,100
What it calculates
Cart abandonment rate is the share of started checkouts that never become orders. Multiplying abandoned checkouts by your order value shows the revenue left on the table. Recovery messages win back a share of it.
How to read the result
Not every abandoned checkout is a lost sale. Many people compare prices or check delivery costs first. A sudden rise in abandonment usually points at shipping cost, delivery time or payment options shown at checkout.
Learn the metric:AOV
The formula
Abandonment rate = 1 − completed ÷ started Revenue left = (Started − completed) × AOV Recoverable = Revenue left × recovery rate
Worked example
Example inputs
- Checkouts started
- 3,000
- Orders completed
- 900
- Average order value
- USD 60
- Recovery rate
- 10%
Results
- Abandonment rate
- 70%
- Revenue left in checkouts
- USD 126,000
- Revenue you could recover
- USD 12,600
- Abandoned checkouts
- 2,100
What changes the result
Recovery rate at five values. Every other input stays as in the worked example; the highlighted row is the example.
| Recovery rate | Revenue you could recover | Abandonment rate |
|---|---|---|
| 5% | USD 6,300 | 70% |
| 7.5% | USD 9,450 | 70% |
| 10% | USD 12,600 | 70% |
| 12.5% | USD 15,750 | 70% |
| 15% | USD 18,900 | 70% |
Use your real numbers
Analify reads checkouts started from your analytics and completed orders from Shopify, so you can watch abandonment next to sales.
Analify already reads 3 of these 4 inputs live, from Analytics · Shopify
Start freeQuestions
How do I calculate cart abandonment rate?
1 − (completed orders ÷ checkouts started), for the same period.
Why do customers abandon checkout?
Common reasons are unexpected shipping costs, slow delivery, missing payment options and comparing prices elsewhere.
Does WhatsApp work for cart recovery?
It can, where customers use WhatsApp daily. Measure your own recovery rate by channel.
Do you store what I enter?
No. The calculation runs in your browser and nothing is sent to Analify.
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