Influencer ROI calculator
Check whether a creator paid back: ROI, ROAS and cost per order from the fee and product you sent, plus what the same reach would cost in ads.
Example numbers. Replace them with yours.
- ROI
- 69.6%
- ROAS
- 1.7×
- Cost per order
- USD 38.33
- Cost per click
- USD 0.92
- Click-through rate
- 1.3%
- Same reach as paid ads
- USD 2,400
What it calculates
An influencer deal costs the fee plus the product you send. It returns orders you can trace through a code or link, plus reach. The calculator turns those into the same metrics you use for ads, so you can compare a creator with a campaign. Media value prices the impressions at your normal CPM.
How to read the result
Compare cost per order with your max cost per order, the same test you use for ads. Revenue counts only orders you can trace. Creators also drive later and untracked sales, so treat the result as a floor.
The formula
Cost = Fee + product sent ROI = (Revenue − Cost) ÷ Cost ROAS = Revenue ÷ Cost Cost per order = Cost ÷ Orders Media value = Impressions × your CPM ÷ 1,000
Worked example
Example inputs
- Creator fee
- USD 2,000
- Product sent (cost)
- USD 300
- Impressions
- 200,000
- Clicks
- 2,500
- Orders (code or link)
- 60
- Revenue
- USD 3,900
- Your normal CPM
- USD 12
Results
- ROI
- 69.6%
- ROAS
- 1.7×
- Cost per order
- USD 38.33
- Cost per click
- USD 0.92
- Click-through rate
- 1.3%
- Same reach as paid ads
- USD 2,400
What changes the result
Revenue at five values. Every other input stays as in the worked example; the highlighted row is the example.
| Revenue | ROI | ROAS |
|---|---|---|
| USD 1,950 | -15.2% | 0.85× |
| USD 2,925 | 27.2% | 1.27× |
| USD 3,900 | 69.6% | 1.7× |
| USD 4,875 | 112% | 2.12× |
| USD 5,850 | 154.3% | 2.54× |
Use your real numbers
Analify reads orders and discount codes from Shopify and CPM from your ad accounts, so code-tracked creator sales sit next to your ad results.
Analify already reads 4 of these 7 inputs live, from Analytics · Shopify · Ad accounts
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Questions
How do I calculate influencer ROI?
(Revenue − total cost) ÷ total cost, where total cost is the fee plus the cost of products sent.
How do I track sales from an influencer?
Give each creator a unique discount code or link and count the orders that use it.
What is media value?
What the creator's impressions would have cost as paid ads at your usual CPM. It prices reach, not sales.
Do you store what I enter?
No. The calculation runs in your browser and nothing is sent to Analify.
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