Upsell calculator
See what an upsell or cross-sell is worth: extra revenue and profit, the new average order value, and the effect over a year.
Example numbers. Replace them with yours.
- Extra profit per month
- USD 1,000
- Extra revenue per month
- USD 2,000
- New AOV
- USD 62
- AOV increase
- 3.3%
- Extra profit per year
- USD 12,000
What it calculates
An upsell adds a second item to orders you already have, so it needs no extra ad spend. Its value depends on how many customers take it and what it earns. A small take rate on many orders can add more profit than a new campaign.
How to read the result
A higher AOV also raises the ad cost per order you can afford, since each order earns more. Test the take rate. Placement (product page, cart, after checkout) changes it more than the price does.
Learn the metric:AOVCustomer lifetime value (LTV)
The formula
Extra revenue = Orders × take rate × upsell price Extra profit = Extra revenue × upsell margin New AOV = AOV + take rate × upsell price
Worked example
Example inputs
- Orders per month
- 1,000
- Current AOV
- USD 60
- Upsell price
- USD 20
- Take rate
- 10%
- Upsell margin
- 50%
Results
- Extra profit per month
- USD 1,000
- Extra revenue per month
- USD 2,000
- New AOV
- USD 62
- AOV increase
- 3.3%
- Extra profit per year
- USD 12,000
What changes the result
Take rate at five values. Every other input stays as in the worked example; the highlighted row is the example.
| Take rate | Extra profit per month | New AOV |
|---|---|---|
| 5% | USD 500 | USD 61 |
| 7.5% | USD 750 | USD 61.50 |
| 10% | USD 1,000 | USD 62 |
| 12.5% | USD 1,250 | USD 62.50 |
| 15% | USD 1,500 | USD 63 |
Use your real numbers
Analify reads orders and line items from Shopify, so you can see AOV and which products are bought together.
Analify already reads 2 of these 5 inputs live, from Shopify
Start freeQuestions
What is the difference between upsell and cross-sell?
An upsell offers a bigger or better version of what the customer is buying. A cross-sell offers something that goes with it. Both raise order value.
How do I calculate the value of an upsell?
Orders × take rate × upsell price gives extra revenue. Multiply by the upsell's margin to get extra profit.
Does an upsell need ad spend?
No. It is offered to customers you already paid to acquire, which is why it often adds profit faster than new ads.
Do you store what I enter?
No. The calculation runs in your browser and nothing is sent to Analify.
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