Conversion rate calculator
See your conversion rate and revenue per visitor, and what reaching a target conversion rate would add to revenue with the same traffic.
Example numbers. Replace them with yours.
- Conversion rate
- 1.8%
- Revenue per visitor
- USD 1.08
- Average order value
- USD 60
- Orders at the target rate
- 1,250
- Extra revenue at the target rate
- USD 21,000
What it calculates
Conversion rate is the share of sessions that end in an order. Revenue per visitor (RPV) combines conversion and order value in one number, which makes it the fairest way to compare pages or campaigns. Raising conversion rate grows revenue without buying more traffic.
How to read the result
Compare your conversion rate with your own past months and between traffic sources, rather than with another store's. If conversion is low only on paid traffic, the issue is usually the ad's promise, not the page.
Learn the metric:AOV
The formula
Conversion rate = Orders ÷ Sessions RPV = Revenue ÷ Sessions AOV = Revenue ÷ Orders Orders at target = Sessions × target rate Extra revenue = (Orders at target − orders) × AOV
Worked example
Example inputs
- Sessions
- 50,000
- Orders
- 900
- Revenue
- USD 54,000
- Target conversion rate
- 2.5%
Results
- Conversion rate
- 1.8%
- Revenue per visitor
- USD 1.08
- Average order value
- USD 60
- Orders at the target rate
- 1,250
- Extra revenue at the target rate
- USD 21,000
What changes the result
Target conversion rate at five values. Every other input stays as in the worked example; the highlighted row is the example.
| Target conversion rate | Orders at the target rate | Extra revenue at the target rate |
|---|---|---|
| 1.3% | 650 | -USD 15,000 |
| 1.9% | 950 | USD 3,000 |
| 2.5% | 1,250 | USD 21,000 |
| 3.1% | 1,550 | USD 39,000 |
| 3.8% | 1,900 | USD 60,000 |
Use your real numbers
Analify reads sessions and conversion rate from Google Analytics and orders and revenue from Shopify, side by side for the same period.
Analify already reads 3 of these 4 inputs live, from Analytics · Shopify
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Questions
How do I calculate ecommerce conversion rate?
Divide orders by sessions in the same period, then multiply by 100 for a percentage.
What is revenue per visitor?
Revenue divided by sessions. It shows how much each visit is worth, combining conversion rate and order value.
What is a good conversion rate?
It depends on price, traffic source and category. Track your own trend and compare traffic sources against each other.
Do you store what I enter?
No. The calculation runs in your browser and nothing is sent to Analify.
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